Trends in Mobile Commerce [INFOGRAPHIC]

Businesses that wish to adopt mobile commerce tactics as part of their overall, digital strategy, must first understand how consumers shop, and what tasks they perform with their mobile devices and tablets, while shopping.

When we think of "mcommerce", there is a tendency to think about it as driving sales through an application or mobile-optimized website. When mobile use cases are carefully considered, however, it becomes clear, that mobile commerce is as much about driving sales "in brick and mortar stores" , as it is, electronically (eCommerce).

I've created an infographic that highlights some recent "facts about mobile commerce." I find these quick stats useful, as a starting point, to developing an overall mobile strategy for clients, based on how their consumers are likely to use their mobile devices at key points within the shopping life-cycle.